Time
2 weeks
Location
USA
Sector
FinTech
Description
The client embarked on a research initiative, seeking to gauge the level of semantic similarity between companies’ press releases and news articles relating to the same product. This endeavor was part of a broader investigation by a prominent corporation, aimed at understanding the extent to which companies’ press releases influence the language used by journalists.
Solution
To tackle this research challenge, our team developed a comprehensive framework for the analysis of both news articles and press releases. Features extracted from these sources were encoded into a unified database. The solution also incorporated specialized software tailored for the task of assessing similarity.
Results
The solution was met with approval by the client, primarily due to its adaptability for the incorporation and assessment of new data sources over time. The software provided the client with the capacity to discern crucial patterns and efficiently address their research inquiries. This, in turn, expedited the process of composing a scientific paper that documented and communicated the research findings.