Time
1 year
Location
Cyprus
Sector
Marketing
Description
One of Ukraine’s largest marketing firms aimed to develop an automation system for content creation with a focus on styling, keywords, and SEO text optimization. The challenge lay in the limited capabilities of the language models available at the time in generating comprehensive large texts.
Solution
To address this challenge, we developed a large-scale system designed for fine-tuning language models. This system featured a sophisticated administration panel that enabled the creation of custom datasets from the internet based on specific topics. It also included a dedicated search engine to source article material. A quality improvement subsystem was seamlessly integrated for text output, utilizing a mixed-technique approach for enhancing text quality. The system was engineered to support multiple simultaneous users for text generation and model training.
Results
The implementation of this system yielded significant benefits for the client. It allowed them to replace human labor with just a couple of proofreaders, resulting in substantial improvements in output quality through an automatic text validation and injection system. The automation also led to a drastic improvement in business process efficiency. These transformative changes not only boosted customer revenue but also prompted a fundamental shift in the business model, positioning the marketing firm for greater success and competitiveness in the industry.